Branding & Brand Equity
Branding = creation and development of a brand / brand.
Brand Equity = value creation and development of a brand/brand.
Are studying and implementing the strategy that aims to bring personality and value to a product. The "branding" as the term includes all the elements that compose the commercial product ID from the name and the logo until the packaging.
To establish a brand in the marketplace and make a product to stand out of the competition, its a process of an integrated strategy, with consistency and durability. Practically, it's the way to inculcate the brand in the consumer's mind. In artemis kokkinaki artstudio-through design and the right applications, we view corporate identity always consistently.
Package Design is our specialization and expertise since over 25 years. Knowing very well the importance and the role of packaging in today's competitive marketplace artstudio-artemis kokkinaki through deep study presents package designs with personality and consistency in their brand philosophy. Using symbols, colors and other graphic elements creates a product design to communicate the content and to stand out amongst the crowd of competing products, to draw attention, to include the necessary information. Product that create to the consumer the desire to buy them. Products that stand out among the others and have been loved by the customers.
The artstudio offers a wide range of graphic design applications. Corporate brochures, books, Posters, Promotional items constitute the creative work of the artstudio-artemis kokkinaki.
Nowdays website is very important as it is the communication of the company with the public. The artemis-kokkinaki artstudio in collaboration with experienced it developers takes on the presentation of the Visual part of the website, for customized high-performance websites.
Artstudio has made its presence felt in the field of trade exhibitions, specializing in customized design for stands which are extremely functional and of high aesthetic value. For this superb work we have been awarded several distinctions both at home and abroad. Our philosophy is that every stand should reflect the image and profile of each client with particular emphasis placed on their corporate identity.
Today with the development of technology and the various materials the creators can be expressed in many ways. The correct completion of the application requires knowledge, cooperation and communication in various stages of production. In the artstudio-artemis kokkinaki is given particular importance to the supervision of the work relating to the applications of design, such as in printing, in order to succed the best solution.